Wildlife Recovery Australia Launches Its New National Brand

Wildlife Recovery Australia has launched its new national brand, the brand architecture and identity was developed by Ox Brand’s Andrew Galvin.

Working with the WRA leadership team, Ox created a clear brand structure and a unified visual identity across their network, including Wildlife Recovery Australia, Byron Bay Wildlife Hospital, Byron Bay Wildlife Sanctuary, Ocean Warriors, Wildlife Recovery Australia Hospital and Byron Bay Raptor Recovery.

The identity brings together a consistent typographic system and detailed wildlife illustrations to give WRA a strong, national presence with room for each organisation to stand on its own.

Congratulations to WRA on the launch, and thanks to the team for the opportunity to contribute to such meaningful work.

Ox Launches New ASID Brand

ASID refreshed brand

At the close of 2022 Ox launched a refreshed brand for the Australasian Society for Infectious Diseases (ASID). Working with the ASID executive, Helen, Alison and Serena we delivered brand strategy, a new identity, website and collateral. As a community we are in debt to this brilliant group of infectious diseases specialists that go about their work with little fanfare. Thanks to the ASID board and executive for the opportunity and my collaborators, Lucy, Sarah, Vigasan and Wilson for their work.

Tell Your Story – Alexander McQueen

Alexander McQueen Exhibition

I’ve recently returned from holidays in Victoria. One particular highlight was the Alexander McQueen exhibition in Melbourne. One of the best exhibitions I’ve seen in a long time.

A common theme of McQueen’s work was that each collection was based upon a real, thoroughly researched story. One take-out for businesses would be that these relevant facts, and information, formed the basis for his unique creative expression.

So simply ask yourself, what’s the story of your business? Clearly defining and articulating this will help create unique communications that engage your people, your customers and prospects.

Also, a big hats off to the exhibition designers. Just terrific.

See it if you can.