There’s an increasing commentary on AI and its value to businesses. I think we can agree that AI is ‘out-of-this-world’ impressive in its ability to respond at warp speed. In the next few weeks, I’ll be digging a little bit deeper into AI and its use in the creative sector. First up, I cut to the chase to ask AI Chatbot:

What impact will AI have for businesses using creative services?

The AI Chatbot’s first point stated:
“Increased Efficiency: AI-powered tools can automate repetitive tasks such as image editing, allowing creative teams to focus on more strategic and higher-level work.”

Its summary:
“….. it's important for designers to stay informed about the latest developments in AI and to develop skills that complement those of the machines, such as creative problem-solving, strategic thinking and adaptability.”

A little research discovered the following from Forbes Magazine:
“As the world of AI and human creativity continue to expand, it’s time to stop worrying about if AI can be creative, but how the human and machine world can intersect for creative collaborations that have never been dreamt of before.”
https://lnkd.in/eZHnSntx

I’m only scratching the surface here on the ins and outs of AI, but I think a consideration for both business and creatives is to consider if an AI’s response can address what is critically important about any ‘creative’ offering to the business.

And that is, the ‘strategic thinking’ that ‘effective creative’ is founded upon.

It’s easy to get blown away by what AI can come up with in written and visual form. However, as those who have worked with me will attest to, I consistently bang on about what, as creatives, we should be striving for in our work. That is ‘a simple, big idea, well executed.’

An ‘idea’, that first and foremost will engage an audience and meet business objectives.

As part of this first stab at trying to get to grips with AI, I also, perhaps unfairly, asked an AI bot to come up with a visual depicting an ‘idea’. OK, so the attached image is not your typical, horrid internet search ‘lightbulb’, but the images I received back from AI are still based on an old visual cliché.

A can of worms indeed. More to come on AI.